Programmatic Buying in Scandinavia 2016

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Date(s) - 30/11/2016
09:00 - 17:00



Programmatic Buying 2016  is Scandinavias leading conference on programmatic media buying and marketing automation trends and technologies. Join us November 30th in Copenhagen

Agenda – (Subject to Change)
Welcome and Introduction
COO Dorthe Bjerregaard Knudsen, JP/Politikens Hus

Moderator: Global Director Ulrik Krag Morell, AppNexus Supply Evangelism Team


1. Opening keynote: Who Will Be Leading The Fourth Industrial Revolution?
Monty Metzger, Ahead of Time

2. Setting the Scene: From Media to Audiences
We live in the era of data, where inventory has become a commodity. Understanding your audience is a must and activation the key to leverage that knowledge in the programmatic world.
CEO Jacob Lachmann, Audience Project

3. The Programmable Future
This session will explore the new era of a programmable marketing, and discuss how brands and marketers can achieve competitive advantage in this world of hyper-personalization and customization.
Vice President Owen Sagness, AppNexus

4. How Disruption is Driving Automation in the Publisher Landscape
Chief Operating Officer Oliver Whitten, Adform

5. News Ecosystem and Google
The presentation will provide a comprehensive view how Google worked together with the news ecosystem to create the Digital News Initiative. He’ll also share the updates from the Digital News Initiative including open source project Accelerated Mobile Pages and examples from the first round of DNI innovation fund.
Head of Strategic Relationships for News and Publishers Eero Korhonen, Google

6. Panel: What Will Publishers do to Fight Back Walled Gardens and How do Agencies Work With These Players?
Advertisers have started moving big chunks of their budgets from traditional media to the internet, and digital advertising is booming. According to Mary Meekers Internet Trends Report, 85 cents of every new dollar spent on digital went to the two companies Facebook and Google in the first quarter of 2016. In other words, Google and Facebook are booming. Is the rest of the digital ad business sinking?

Panelists: Programmatic Director Signe Skarequist, JP/Politikens Hus;  Head of Marketing Technology Baltazar Ozonek, GroupM; Business Developer Programmatic Fredrik Lidal, Schibsted Media Group.

Moderated by CMO Martin Stockfleth Larsen, Adform

7. Publishers : How to Regain Control and Catch Opportunities in Our Fastly Changing Ecosystem
Changes in digital advertising are accelerating. Audience is moving fastly to mobile, advertisers are buying audiences through algorithms, and not only context. And in the middle, more and more intermediaries catch margin, that is vanishing between advertiser spending and publishers net revenue … That context is leading to a fuzzy environment for publishers. However, there are great opportunities to be taken … innovative and less intrusive formats, video, mobile, programmatic … publishers can regain control on their digital strategy and keep their margin.
COO David Pironon, Smart Adserver and CEO Pernilla Boshuis,
8. Programmatic Future – The Agency’s Role
COO Ben Downing, Affiperf & Programmatic Manager Anders Mikkelsen, Havas Media
9. Advertiser Brain Snack – The Programmatic Landscape From the Advertiser Viewpoint
CMO Michael Stein, Skandinavisk Motor Company
Business Development Manager Jakob Nielsen, JP/Politikens Hus 
10. The Transformation of Video
Product Manager Dana Ghazzi and Senior Director Kyra Steegs, Improve Digital
11. Increasing the Value of Video
How the increasing consumption of video content and the growth of video advertising, is creating new opportunities for publisher. How a strong user experience is essential to monetization and advertiser value.
Facebook Publisher Ad Technology Executive Yoav Arnstein, Facebook
12. Finding the Balance
Today advertisers have a tendency to reply on short-term digital metrics as a primary performance measure with dangerous implications for their business’s long-term results. This isn’t new news … however, in digital advertising where data and measurement rule how can you create a strategy which includes both long and short term and find that balance? This session will explore the new ways brands can reach, deliver and measure advertising …there may also be a small plea for change.
Marketing Director Amit Kotecha, QuantCast
13. The Tipping Point for Programmatic and B2B
Head of Programmatic Operations Bruna Gil, LinkedIn
14. Programmatic Advertising in Europe: Spend, Strategies and Models for the Future
Stakeholders are reaping the benefits of concrete business impacts from investing in programmatic advertising, according to IAB Europe’s second Attitudes towards Programmatic Advertising survey. Gain insight into how programmatic strategies and models evolve as users and markets develop in experience and sophistication across the region.
Member of the IAB Europe Programmatic Trading Committee and Head of Open Demand Simon Halstead, ONE by AOL
All delegates are invited for drinks hosted by JustPremium when the conference finishes.

Conference partners: Adform, AudienceProject, AppNexus, Smart AdServer, Quantcast, JP/Politikens Hus, JustPremium, Improve Digital

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