Dato - 29/11/2018 (9:00 - 17:00)
Pressen, JP Politikens Hus
Programmatic Advertising and Marketing Automation open up for new ways of doing business. Tech platforms create opportunities for advertisers and publishers.
However, we should not forget that lack of transparency, fraud, brand safety breakdowns, measurement chaos, and other examples of supply chain failure are among the biggest challenges in the advertising and publishing industry—some of the problems are caused by programmatic technologies and operations.
The one-day IAB Programmatic Advertising conference brings together buyers, sellers and tech platforms to address how we can work together to solve these and other challenges. Join this conference to take part of conversations that set the industry agenda on transparency, brand safety, and growth. No other Nordic industry event boasts this kind of content.
Louise Kloster, VP Marketing, Adform
Jonas Jonsborg, Commercial Director, AudienceProject
09:00 Welcome IAB Denmark and JP/Politikens Hus
Dorthe Bjerregaard Knudsen, VP, JP Politikens Hus
9:10 Programmatic Advertising in Europe: latest trends, attitudes and growth drivers
Simon Halstead, Programmatic Trading Committee Digital Business Development, IAB Europe
Casper Buchhave, Manager, VELUX
Clementina Piazza, Programmatic Director, Integral Ad Science
Ina Arens, Head of Programmatic, MediaCom
Holger Mews, Chief Revenue Officer, Adform
10:00 Don’t Let the GDPR Kill Your Advertising Strategy: Maximizing Opt-In and Building a Compliant Marketing Programme
Elliot Cranmer, Implementation Consultant, OneTrust
10:40 The State of Supply Chain Effectiveness
Sam Tingleff, CTO, IAB Tech Lab
10:40 Trust.Id: a Key for More Transparency
Soizic Loison, Consultant, EDIPUB
11:10 Make Your Customer Fall in Love With You in the Era of AI
Karsten Stokking, Watson Marketing Leader, IBM
Dave Reed, Managing Director, Mediamath
11:10 How Amazon is Changing the Performance Marketing Game
Kresten Bach Søndergaard, Business Development Director, GroupM
11:40 Machine Learning in AdTech, What is it and Why it Matters
Ian Cemann, Head of Demand Platforms Nordic and The Netherlands, Oath
11:40 Content & Journalism in the Digital Era
Eero Korhonen, Head of Strategic Relationships – News & Publishers, Google
13:00 Case: How Do You Combine Campaign Performance, Ad creation and Geo-Targeting?
Jan Luley, Team Lead Programmatic Products, Mobile.de GmbH
13:20 Ad Tech: What Happens in the Blink of an Eye?
Peter Milne, Technology Architect, Adform
13:40 Time for a Brand New Way of Planning?
Peter Loell, Director, Hearts & Science
14:20 How to Play Programmatic – Strategies for Publishers to Stay Ahead of the Game
Janicke Eckbo, Market Development Director, Schibsted Media Group
Anders Enger, Head of Programmatic, Schibsted Media Group
14:40 Decoding the Customer Journey
Rafael Cifuentes, Managing Partner, Precis Digital
15:00 Make Marketing Automation Across All Channels That Drives Results
Zarpana Kabir, Director Advertising Services, Adobe
15:40 Advertising Marketplaces; Past, Present and Future
Nigel Gilbert, Chief Market Strategist, AppNexus a Xandr company
16:00 Keynote: Do You Think You Understand Your Buyers? Think Again
Rory Sutherland, Vice President, Ogilvy UK
16:30 Closing & Drinks
19:00 Dinner at SKT. PETRI (registration needed)
Sign up for the dinner here.